As we mentioned in our first blog post (if you haven't already-check it out!), we have acknowledged the lack of women game day attire that isn't a crop top or a sleeveless top. We held a series of three focus groups to gain a deeper understanding of what women would like to have in order to create that fun, versatile, and comfortable apparel that we are searching for!
During these focus groups, we had almost 40 participants between the three groups. With different age groups in the room, body types, and style preferences, having 100% agreement was not expected; however, a majority identified similar qualities they felt were lacking. These were the qualities most women were searching for.. longer, roomier, discrete, comfy, pockets, layer-able, slimming, and quality.
Based off these qualities, we have created what we deem the perfect first collection..
Vest (not puffer vests, but vests that have a waistline)
Open Cardi – The cardi had lighter weight material, was soft, and light gray. For this first collection we will keep with the heathered gray wrap/cardi and add zippered pockets.
Leather Jacket – the faux leather jacket will be layered with other shirts! (Update as of June 5th: We won't have a leather jacket this fall; however, we will have a jacket for those chilly fall days!)
Sleeveless, pleated V Neck – the material will be more breathable and not as much polyester, and the length of the v neck will be over the hips so it can be worn under the cardi or the Leather Jacket.
Long sleeved v neck shirt – similar to the v neck, we will choose a more breathable fabric and it will be longer so it can be used as a layering piece under the vest, cardi, or leather jacket depending upon the weather!
We have found these focus groups to be of great importance to our first collection, SO that means we will have future focus groups to continue to create the fun, versatile, and comfortable apparel we are searching for!
Keep your eyes open for our next focus group to help create future collections!!