How to Find Your Most Flattering Makeup Colors

How to Find Your Most Flattering Makeup Colors

If you're visiting this page, you must be curious to learn how to enhance your natural beauty. So, welcome! Let's talk about it.

We understand that you don't always have time to take a trip to the beauty counter before attending a social sporting event. You want to look your best, but can't fit a one-on-one beauty consultation into your schedule.

So, allow us to be your beauty guides this month! We've done our research to teach you how to find your most flattering makeup.

Finding Your Naturally-Flattering Lip Color

Your most flattering neutral lipstick should mimic a slightly-more pigmented shade of your natural lip color. Examine the inside of your lip to see what its true color is, without the alteration of the sun and elements. 

Amplify Your Eyes

We turn to the color theory wheel to find the most flattering hues for each eye color. Colors on the opposite side of the wheel complement one another.



For example, the best way to draw attention to green and hazel eyes is with purple shades. Blue eyes look gorgeous with rusty, warm tones. Brown eyes pair well with earthy tones, including taupes and champagnes. Consider dazzling with a metallic finish or a shimmer.


Undertones play a big factor in your skin's tones and ideal match. Undertones can be warm, cool, or neutral. Warm undertones are golden, cool undertones are pink or red, and neutrals are a mix of both. 

You can look at the veins on your wrist if you're unsure about how to determine which category your skin falls into. Blue veins are cool, blue/green are neutral, and green veins are warm.

A Visual Guide

Take a look at Insider's guide to eyeshadow, lip color, and blush below.


Blondes look exceptionally good in light and natural makeup colors. 

Natural blondes run the risk of looking washed out, so we recommend swiping bronzers and pink, berry, or peach blushes onto your cheekbones. Try a bold crimson lip. Two shades darker than your natural lip color is eye popping and pairs well with a neutral eye.

Striking blonde hair grabs attention. It draws attention to eyes and, unfortunately under-eye bags. Color-correcting concealers help under-eye areas look more radiant.  

White Hair
Similar to blonde hair, less is more with white hair. However, we do love a bright lipstick shade.
white hair


Metallic eyes look divine with white hair. We love the pairing of purple shadow with cranberry lips. This model the has bronzer on the apples of her cheeks that is blended upwards adds depth and color to cheek structure. The top of her cheekbones are highlighted to accentuate her mature features.

Red Hair

Red heads naturally have a lot of color.

Copper, earth-toned, plum, green, and gray eye shadow shades are beautifully paired with red hair. Since red heads already have a fair amount of warmth in their complexion, they can typically use light pinks and peach blushes. Too much color can overwhelm an image, so if you go with a neutral eye, choose a bold lip. If you choose a bold eye make your lipstick neutral.



When it comes to eye shadow, brunettes tend to look great in deep browns, rich purples, and berry tones. 

With fair complexion, gravitate towards rosy pinks and peaches. If your skin is a medium to dark shade, you may try berry, brick, or bronze tones.

Reminder: If you're doing a bold eye, opt for a neutral lip.

Black Hair


Jewel tones are raven-haired ladies' best friends. Plums, emeralds, and navy eye shadows are best. Fair to medium complexions work well with sheer shadows and opaque formulas work well with darker complexions.

On fair skin, soft pinks and peaches look amazing. On darker skin deep roses, magentas, and a little gold highlighter is perfect.



First things first, a flawless makeup look begins with the right base.

To find your perfect foundation match, realize that there are several factors to look into before picking a shade for your face.


Your foundation base

Review the undertone instructions at the top of this blog and then patch test shades in person. 

The internet makes shopping easy and it's tempting to scroll through product and review photos to avoid trips to the store. But we highly recommend playing with colors in person. Product photos can be deceiving. Additionally, every formula interacts differently with oxygen and your skin's chemistry. 

Additionally, foundation oxidizes (changes colors as it dries and sets) over time, so you can wear it for multiple hours to see how the color changes over time. These products can also change with different people's pH and chemistry.

Many people like the full-coverage capabilities of some makeup, but these heavy formulas can be difficult to shade match. You may prefer a sheer-coverage foundation to be able to build it. 

The best place to test out foundation shades is across your jawline. Celebrity artists recommend starting with two or three shades that look closest to your complexion and blending them all in fully to see which is the closest to your true skin tone. 

There are so many different types of foundation to choose between. We recommend speaking to an expert before buying. Powders tend to settle into creases in the skin, so be sure to prime your skin. This will help to smooth it out and minimize pores.


 We hope that you're able to use these tips and tricks to determine your undertones and complementary shades to your natural tones.

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