Alumna House | Our Mission, Values, and Identity

What is Alumna House?

Alumna House is a one-of-a-kind online gameday apparel store headquartered in Omaha, NE.

Alumna House was founded in Omaha, NE in November 2019 by Jean Douchey and Carly Frazee under the name My Gameday Collections. The goal of the company is to design and sell sportswear for mature women by solving problems with existing designs on the market. 

In August 2021, the locally-owned and operated business launched a microfactory in Omaha, where designers make all apparel in-house. Most fabric is sourced from within the United States.

Today, Alumna House serves local and regional customers with over 10 high school and university partnerships, including Creighton, UNO, UNK, University of Iowa and Iowa State schools.


Alumna House's Mission

Alumna House's mission is to provide mature women with high quality, on-trend, and figure-flattering female sports apparel that effortlessly transitions from the office to a tailgate party to dinner and drinks

Alumna House's Values

  1. Lead with integrity and honesty. Do the right thing.
  2. Give back to the community.
  3. Stay hungry for achievement. Hustle.

Alumna House's Identity






Alumna House's Promise

We'll supply uniquely fresh and stylish designs in consistently-sized quality fabric, backed by exceptional customer service for mature gameday apparel that can be worn and loved by all.

Alumna House


Connect with co-founder, Jean, at

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